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MSc Architecture: Advanced Environmental & Energy Studies, Cradle to Cradle® Networker and founder of Cradle to Cradle Marketplace and 540 WORLD. Paul has been a Cradle to Cradle pioneer since 2006. Paul’s groundbreaking MSc thesis compared the Hannover Principles (C2C) to Holmgren’s Principles of Permaculture. He crafted his family home using C2C and Passiv Haus as inspiration, runs Cradle to Cradle Marketplace, the first online C2C webstore for access to what he calls, “The Good Stuff”. Paul is a specialist C2C consultant at 540 WORLD which drives a materials revolution in the UK through C2C built environment circular design consulting.