Michael Hadfield

Michael Hadfield

Group Sales Director

Michael is a serial entrepreneur with over 40 years experience in the UK plastics industry with 28 years board room experience as Design, Technical, Sales, Commercial and Managing Director.
Possessing extensive ‘Design for Manufacture’ experience in the lighting industry; Michael has worked with blue chip customers spanning the UK and Europe on award winning products.

Circular economy and the use of recycled polymers is a passion of Michael’s, and he was instrumental in the use of post industrial and post consumer polymers in many current lighting products.

Michael believes that cost of manufacture is often over looked at design stage resulting in products that don’t sell. Market analysis should inform what the customer wants and as importantly, what they are prepared to pay for it.

The design should then deliver the right product at the right price resulting in the desired return on capital investment.